Local chiropractor
Dr. Mohamed Inshan
Major Activities: Interviewing, Writing, Editing
Dr. Inshan was featured for the first time in the magazine’s annual issue of the area’s elite doctors in 2019. He wanted a profile that focused on his practice and his services. But he also had a compelling personal story that he wanted to downplay.
In working with him to develop the short profile, I assured him that telling his personal story would forge a closer connection with patients. The piece introduced the doctor to a wider audience in Central Florida, his philosophy about care, his methods and how an overwhelming percentage of his patients get better. Read the 2019 piece here.
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In 2020, Dr. Inshan sought to talk about new developments in his practice.
A big challenge with writing his profile the next year was to still introduce him without repeating information from the prior year’s profile. In 2020, Dr. Inshan had plans for expanding his practice and what it would mean for patients in the Central Florida area. The idea was to advance his story, not regurgitate it and read like the 2019 piece. The process for developing the 400-word piece included an initial interview followed by a close communication to discuss each detail within the story. Since it was a relatively short piece, every word needed to be used effectively. You can read his 2020 profile here.