“Either write something worth reading or do something worth writing about.”
— Benjamin Franklin
Completed and Ongoing Projects
Voice of the People
With a business partner, launched a nonprofit, hyper-local news site covering four municipalities in Orange Country, Fla. Designed multipage website with different news sections, news templates, videos and galleries. Also edit content as well as contribute stories.
The Art of Attention
Redesigned professional website of fine artist. Developed new content and sections showcasing pieces in a visually stunning manner. Successful email marketing campaign helped attract attention to the site with an ongoing SEO strategy to drive traffic.
A Good Cause
Team demonstration and educational project aimed at helping Orange County residents find food pantries and other services for food insecure. Created WordPress website with searchable map and content about services, programs and blog.
Shopping for Loyalty
Team demonstration and educational project created a loyalty program from scratch for Trader Joe’s. Included landing page, content explaining program benefits, Google search ads, email marketing plan and SEO keyword research, among other results.
The Healing Touch
Profiles of local chiropractor featured in annual Orlando Style magazine issues as one of the area’s premier doctors for two consecutive years. Content sought to provide relatable and descriptive 400-word pieces without repeating information.
Impact Infographic
Helped conceive and develop Siemens imaging division sales material about how changes in federal healthcare legislation enacted in 2010 would affect hospitals and the medical imaging industry. Capstrat team effort showed law’s impact.