Orange Seed: Working to End Hunger in Central Florida

Major Activities: Content creation including description of services, blog posts and SEO strategy

Disclaimer: The project was developed for educational purposes only and it is not affiliated with any real non-profit organization nor endorsed by one.

The project’s objective was to create a non-profit organization and a corresponding website to market its services. After considerable research, the team decided to help the food insecure in Orange County, FL, find resources — mainly food pantries — through a searchable map or downloadable PDF brochure.

But we also wanted to address the long-term stability of families and individuals and created a unique program that matches donors with people who are food insecure.

Here are the results:

• Multi-page, mobile-first WordPress website detailing the organization’s mission, services and programs, resources, personnel, blog posts and donation and contact pages

• Implementation of internal links and backlinks

• Development of outbound SEO, retargeting, A/B testing and conversion tracking plans

• For more information you can view a presentation of Orange Seed here.