“And if my heart be scarred and burned,
The safer, I, for all I learned.
— Dorothy Parker
Storyteller and Digital Marketer
Accomplished writer, editor and researcher with more than 10 years of experience as a journalist and content creator, producing accurate and engaging material including in the digital marketing field. Versatile, detail-oriented and imaginative with the ability to strategize, develop and target effective messaging on social media and other digital channels.
Core Competencies: Writing and Editing, Research, Interviewing, Marketing, Social Media, Analytics, Google Ads Search Certification, Google Ads Display Certification
Professional Experience
Freelance Writer,
Marketer & Researcher
November 2017 -
Present
Craft engaging content in various formats to targeted audiences via in-depth research and interviews with relevant stakeholders. Experienced in writing about technology and telecommunications.
Public relations/press writer for 2022 Senatorial campaign for Democrat Allen Ellison
Managing editor for VoxPopuli, a nonprofit (pending), hyperlocal political and community news site — launched late January 2021 — that covers four municipalities in west Orange County, Florida. Designed website, write and edit stories, report on local town and city meetings and monitor analytics and develop SEO for site.
Worked as reseracher for business marketing firm Boston Research & Communications Inc.
Designed and launched new website for artist Eric Westbrook, including digital marketing materials.
Worked as researcher for On Point Investigations. Assisted private investigation agency in collecting information and evidence to support law firms in their preparation, investigation and development of witnesses for class action, whistleblower and antitrust lawsuits.
Senior Editor
Communications Daily
November 2015 -
October 2017
Identified, pitched and wrote stories across wide beat that included advertising, consumer protection, cybersecurity, media, privacy and surveillance across Federal Trade Commission and Justice Department.
Researched and wrote extensively about the privacy implications related to emerging technologies, corporate data collection and use of consumer information, data breaches, encryption; also covered antitrust matters, cybersecurity, “fake news,” revenge porn and online hate.
Wrote deadline pieces about breaking federal and lower-court opinions and rulings.
Extensively covered Congressional hearings, government-sanctioned committees and events related to drones, driverless vehicles and government surveillance of internet and cellphone communications.
Recognized for first place business news coverage as part of shared staff award from Washington, D.C., Pro chapter of the Society of Professional Journalists in 2017.
Editor
FierceMarkets
February 2014 -
October 2015
Wrote and edited daily news stories and in-depth features on homeland security, cybersecurity and other federal technology policies and wireless communications. Managed and helped disseminate several daily newsletters.
Improved content, writing and breadth and scope of publications through shaping and editing feature-length pieces for special sponsored publications.
Helped managed several freelance writers including assigning stories, providing news judgment and guidance and editing copy, including corporate sponsored e-books.
Senior Strategic Writer
Capstrat (acquired by Ketchum)
June 2011 -
August 2013
Advised and interviewed experts from Deloitte Consulting in helping them conceptualize, draft and/or edit in-depth white papers on banking, technology, pricing or other topics, while adhering to company’s style and brand.
Created impactful, effective writing format called “Takeaways” that clearly and concisely explained upshot of specific issues published by Deloitte experts.
Helped design and write persuasive strategic content and marketing materials such as blogs, emails, op-eds, press releases, postcards, video scripts, website copy and other marketing content for various clients, including BASF, Blue Cross and Blue Shield of North Carolina, Duke Energy, Missourians for a Balanced Energy and Siemens.
Financial Impact Editor/Business Reporter
The Associated Press
January 2007 -
May 2011
Covered local, regional and national technology and telecommunications issues and policies and corporate and industry lobbying of the federal government. Helped expand scope of business-related coverage for the AP Business Desk.
Designed and authored language and format for writing briefs that distilled quarterly lobbying spending by corporations, industry groups and other organizations reported to the federal government – a process that was standardized across the AP Business Desk.
Analyzed and identified business trends across state government, international and entertainment and other AP newswires and then pitched potential national stories to business editors.
Helped conceptualize and develop format, language and content of AP economists’ survey. Recruited nationally renowned economists to participate, managed dissemination and helped tally results.
Education
University of Central Florida, Orlando, FL
Certificate in Digital Marketing
"IMG_5637" by ATrumbly is licensed under CC BY-NC-ND 2.0
American University, Washington, D.C.
Master of Arts in Journalism/Public Affairs
"File:Entrance sign, American University.jpg" by Ser Amantio di Nicolao is licensed under CC BY-SA 3.0
