Siemens Infographic

Major Activites: Research, conceptualized inforgraphic, collaboration with design team on images, presentation and color

This project was created while I worked for Capstrat, a communications/public relations agency that has since been acquired by Ketchum.

When the federal government passed legislation more than a decade ago reforming healthcare insurance, it was going to affect many sectors including the medical imaging industry. Siemens sought material for its medical imaging division that would explain the effects of the then new law to its clients. I worked with a team from Capstrat to develop the infographic that would show the law’s impact.

Here are the takeaways:

• Developed concept of a ripple effect or shock waves that would impact the medical imaging industry

• Conducted extensive research on the law and its specific effect on the medical imaging industry and collected statistics illustrating those shock waves

• Collaborated with design team to create attractive illustration depicting the law’s impact